About Juxta

Mapping the invisible corners of the Earth through a Universal Positioning System.

Our Mission

Combining IMU sensors, simulation, and machine learning.

to track anyone, anywhere.

Concentric circles highlighting universal coverage, hardware-free use, sub-meter accuracy, and zero emissions features.

Our Technology

Remote deployability for any environment on the planet.

01.

Upload maps

Submit floorplans or satellite
imagery via web portal

02.

Sensor simulation

Simulate device sensors for the deployment environment.

03.

Model training

Train positioning models using
simulated sensor data.

04.

Deployment

Deploy the trained model to
devices in the field.

Hardware-free, Offline Capable, Unjammable, Device FLexibillity, Sub-Meter Accuracy, Universal Coverage

Our journey

Started with a real-world problem. Built for global impact.

Juxta didn’t start in a lab. It started with founder John Ferrara’s parents, U.S. Navy officers, whose experiences revealed the limitations of GPS where reliable positioning mattered most. Today, Juxta is backed by leading investors and shipping to real customers.

Jan 2024

January, 2024

Juxta founded

Founded in Chicago, IL with a mission to solve reliable positioning in hospitals without GPS or supporting infrastructure.

May 2024

May, 2024

Healthcare beginnings

Raised the first funding round and focused on improving healthcare logistics by tracking patients and staff.

Jan 2025

January, 2025

The IMU breakthrough

Developed the first IMU simulator concept, laying the foundation for Juxta’s infrastructure-free positioning technology.

jun 2025

june, 2025

Y Combinator

Joined Y Combinator and relocated the company headquarters to San Francisco.

Sep 2025

september, 2025

UPS launch

Publicly launched the Universal Positioning System (UPS) and secured the next round of funding.

Jan 2026

january, 2026

Introducing NODE1

Released Juxta Node1, extending tracking capabilities to equipment without built-in IMUs.

Mar 2026

March, 2026

First customer deployments

Began deploying Juxta solutions with the company’s first commercial customers.

Expanding across industries

First customer deployments

Working with customers across defense, logistics, healthcare, and other industries through both the SDK and Asset Tags platform.

What we're building

If GPS means Global Positioning System — we're building UPS, the Universal Positioning System.

Factories run faster

Patients are safer

Soldiers stay visible

Logistics gets smarter

A world where no person, asset, or machine is ever lost — indoors, outdoors, underground, or off-grid.

Juxta makes any environment location-aware in under an hour, with no hardware, no installations, and no RF emissions.

Indoor

Outdoor

Underground

Remote

Forest

Rural

Vertical

Backed by leaders in innovation & technology.

Careers

Think you’d be a great fit? Send your CV.

careers@juxta.com